PRE-MASTER in BUSINESS ADMINISTRATION

Course Description

PMBA 601: Introduction to Modern Business and Strategic Thinking (18 hrs)

Note: All courses are non-credit and are graded Pass/Fail.

This course gives an introduction to the theory and practice of modern business, and provides students with the basic tools for developing their strategic thinking. It introduces students to fundamental management concepts; various functions such as marketing, human resource management and information technology; and the external environment of business and economics, as well as their international components.

Students will learn the critical role management plays in modern business and demonstrate an understanding of the holistic nature of management in the modern firm – and how it affects the entire organization. They will gain an understanding of essential management theories, principles, and practice, and be able to discuss the relationship between the organization and its internal and external environments.